Looking at it simply we have a process that when a T-bone steak goes through checkout, the cash register recognizes a T-bone has been sold and another T-bone steak is needed in that store. Peterson: Meat orders are generated from our stores and sent directly to our suppliers, who in-turn ship orders to a distribution center. This “right-item, right-store” concept is a huge initiative for us.īEEF : You transfer meat though 29 of your distribution centers. We offer cuts of meats and meat products that fit the demand of our local customers. The same principles of value, price and quality that apply to things like television sets also apply to food. Peterson: We've tried to apply our value proposition to all the meat products that we sell. BEEF Chat with Bruce PetersonīEEF recently spent some time with Peterson at Walmart's home offices in Bentonville.īEEF : How are you positioning beef in your meat cases as you continue to establish Wal-Mart in the food business? Estimates are that Walmart's meat sales generally follows its overall food penetration. While the firm doesn't make its food numbers public, trade publications project its market share at 12-14% of the total U.S. Walmart ventured into the fresh meat business with the opening of its first Hypermart USA in 1987 in Garland, TX. A year later, he joined Walmart Stores as produce director of its new Supercenter Division.
In 1990, he served as produce director for a supermarket chain in Omaha, NE. In Michigan, Peterson spent several years as a produce specialist supervising stores in several states.
Two years later, he moved to Dallas, TX, to join a supermarket chain before returning to Michigan in 1984. He started his own produce wholesale business in 1979. Peterson's ascension from bag boy to one of the world's top food merchandising strategists has been steady. Today, as senior vice-president and general merchandise manager of perishables, Peterson directs beef purchasing and marketing operations for the grocery goliath Walmart.īased in Wal-Mart's home offices in Bentonville, AR, Peterson oversees all meat, produce, dairy, frozen, floral, bakery and commercial bread operations for Wal-Mart Stores, its domestic Supercenters and the new Neighborhood Markets.
Bruce Peterson's experience in the grocery business dates back to 1970 when he bagged groceries in a supermarket in his hometown of Detroit, MI.
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